Welcome to Better Not Younger
Create an account to enjoy a personalized experience and collect redeemable points
Wake up Call
Our Wake Up Call Blend is the perfect combo to give you bigger and fuller hair.
Infused with Biotin, Bamboo, Burdock and Hops, our Wake Up Call Blend nourishes, strengthens, and supports thicker-looking hair with every clean, conditioning or styling you do.
Wake Up Call
Style Memory Mousse
A lightweight, biotin-infused leave-in mousse with memory hold that lasts up to 48h to give hair unparalleled body, texture, and shine. This new addition to our styling powerhouse is a wake-up call...
Volume Styling
Bundle
Using our hair thickener with our hairspray can help give your hairstyle extra volume, texture and hold. The hair thickener will add body to fine hair from the roots while the hairspray will give i...
Wake Up Call
High-Hold Thickening Hairspray
Bigger meets better with our Biotin-powered hairspray that gives hair up to 187% instant increase in volume*. It delivers all the brushable, flexible hold you want from a high-performance hairspra...
Wake Up Call Collection
Bundle
Our Wake Up Call Collection is the perfect combo to give you bigger, fuller and better hair. It nourishes, strengthens, and gives you more volume with every clean, conditioning or styling you do. I...
Style & Protect
Bundle
Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...
Wake Up Call
Volumizing Shampoo
Volumizes, Lifts, Nourishes Our gentle, sulfate-free volume-boosting shampoo is designed to increase hair’s body, moisture, fullness and manageability, while strengthening thinning strands to dimin...
Wake Up Call
Volumizing Conditioner
Volumizes, Hydrates, Strengthens Our gentle, sulfate-free volume-boosting conditioner hydrates, smooths and adds manageability to thinning, flat hair without weighing it down, while strengthening t...
Wake Up Call
Volumizing Duo
Volumizes, Nourishes, Strengthens We all need a wake-up call from time to time. A jolt to our routine, a shift in direction and a fresh perspective. Our hair is no different. This duo is designed t...
Volumize & Protect
Duo
Using our hair thickener with our hairspray can help give your thin, fine hair extra volume, texture, and hold. Add the heat protector to this styling routine to shield your hair from the damaging ...
Wake Up Call Body
Bundle
The perfect combo to give you fuller and better hair with every clean, conditioning or styling you do. It nourishes, strengthens, and gives your hair body and lift with up to 48h hold. It includes:...
Bigger and Better
Duo
Bigger meets better with these biotin-powered styling duo that will add body, volume and texture to hair while holding styles for up to 48h. It includes: — Wake Up Call High Hold Thickening Spray ...
Wake Up Call
Volumizing Duo
Volumizes, Nourishes, Strengthens Sometimes, a little shake-up is just what we need. A break from the ordinary, a new path to explore, and a way to see things differently. Just like our hair! This ...